Audiences describe Kory Ivey as unlike anyone they’ve seen on stage before. He doesn’t stand behind a podium and deliver polished motivational clichés. He moves, challenges and provokes—not simply to make you feel good, but to make you think.
That intensity didn’t come from a speaking course. Ivey has earned the right to know something about getting back up. His journey has taken him through decades of entrepreneurship, devastating business losses and a near-fatal staph infection that put him in a coma and forced him to relearn how to walk and talk.
Today, he brings those hard-earned lessons to the stage as a transformational speaker. And while most success stories begin with the win, Kory Ivey prefers to talk about the losses because he says that’s where the real growth happens.
The entrepreneur and creator of 3P Soup™ — Recipe for Success has built businesses, lost businesses, made money, lost money and started over more than once. Rather than hide those failures, Ivey believes they are among the most valuable lessons he has ever received.
Kory Ivey knows the business of failing.
Hustlepreneur: Kory, what does that mean?
Kory Ivey: Every successful person has failures. Usually a hell of a lot more than anybody knows about. I’ve built businesses. I’ve lost businesses. I’ve made money and lost money. I’ve made some great decisions and some really shitty ones.
I’m not ashamed of any of it.
Life isn’t about all the failures, the losses, or getting knocked down. It’s about learning from it—and getting your ass back up.
Hustlepreneur: Is that where 3P Soup™ comes from?
Kory: Absolutely. Patience, Persistence and Perseverance.
Patience is when everything that could go wrong, does.
Persistence is when you want to quit, but you don’t.
And perseverance? That’s getting back up. Again, and again, and again.
They sound like something off a poster until you’re trudging through them day in and day out, just to keep moving forward toward your vision.
Hustlepreneur: What do you say to someone who’s afraid to fail again?
Kory: Failure only becomes the end of your story when you’re too scared to get back up.
Courage isn’t the absence of fear. It’s getting back up and facing that fear head-on.
I’ve learned that fear and failure don’t disappear just because you’ve had some success. You just learn that neither one gets to make your decisions for you.
For Ivey, The Business of Failing isn’t about celebrating losses. It’s about refusing to be ashamed of them. His willingness to speak openly about failure is part of what separates his message from the polished version of success we’re accustomed to hearing.
Through 3P Soup™ — Recipe for Success, the 30-Day LifeChanger™, his writing and his work on stage, Ivey is turning decades of wins, losses and hard-earned lessons into a message built not on theory, but experience.
Hustlepreneur: After everything you’ve accomplished, what keeps you going?
Kory: I don’t remember all the wins. I remember the failures.
That’s my secret. I don’t hide from my failures. I get my ass back up and face my fears and failures head-on.
Website: KoryIvey.com
LinkedIn: linkedin.com/in/kory-ivey
